Designing the MVP for a Financial Institution App
Suffolk Building Society (SBS) is a local bank in Suffolk, providing services including savings accounts, mortgages, and other financial products. It aims to help people in the community with their financial needs and contribute to the local economy.
Our Team:
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Solo UI Designer
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Marketing Manager
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Tech Lead
Challenges:
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Creating from Scratch: SBS lacked a mobile app for account management, necessitating its creation to enhance user experience.
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Brand Guideline Adherence: Designing an app that seamlessly integrated with SBS's brand guidelines while maintaining visual consistency was crucial.
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Balancing Requirements: Finding a balance between the institution's operational needs and user-centric design posed a challenge.
Process:
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Understanding
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Information Architecture (IA)
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Wireframes
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UI design
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Prototyping
Design Process:
1. Undrestanding
To grasp the situation better, I carefully studied the information provided by the client. This data, based on what customers want and the institution's needs, played a key role in figuring out users' challenges. It helped in creating a solution that meets their specific needs while aligning with SBS's goals.
2. Information Architecture
I organized the app's structure, outlining how users navigate and interact in a simple diagram.
3. Wireframes
I generated wireframes to outline the app's layout, ensuring a user-centric approach that considered the placement of critical elements and navigational structure.
4. UI Design
The next step involved translating the wireframes into polished user interface (UI) designs. This phase incorporated SBS's branding elements, maintaining visual
5. Prototyping
A clickable prototype was developed to offer stakeholders and users a tangible representation of the app's functionality and flow.
Conclusion:
Designing a mobile app for SBS was a complex yet rewarding endeavor. By adhering to a rigorous design process and striking a balance between institutional requirements and user needs, we achieved a successful outcome. The mobile app not only streamlined financial management but also reinforced SBS's brand identity and customer engagement.